Head's up, social media enthusiasts. In addition to the traditional social media capabilities, Google+ enables one to share richer content, schedules, Google docs, and more. Privacy capabilities seem more intuitive with Google+ Circles, which are akin to Facebook's Friends Lists.
Google+ is currently testing with a small number of people, but it is possible to get an invitation from Google+ once it's ready.
If Google is making the investment in developing this, I tend to trust that it will be a fairly sound and useful social media platform. It looks fun, too!
Business and organization marketers might be interested in the potential application of this technology for SEO and SMO but like any social media platform, the context of sharing should make sense. Social media is a personal experience for many. The marketing messages placed on a particular social media platform should depend on the way the audience opts in to the message stream to ensure a good audience experience.
For those who want to know more, Social Media guru Chris Brogan has been offering a lot of interesting insights about the new platform.
