Archive for the ‘E-mail Marketing Strategies’ Category

Website Gardening Techniques IV: eNewsletters

Friday, January 27th, 2012

One way to draw in and retain your web audience is to create an enewsletter. In an enewsletter, you can provide links back to your website for more detailed information. Newsletters keep your organization or business in your audience’s mind.

One way to draw in and retain your website audience is to create an enewsletter. In an enewsletter, you can provide links back to your website for more detailed information. Newsletters keep your organization or business in your audience’s mind. But how do you get people to subscribe?

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Recap: Seven Tidbits from an EMarketing Techniques Workshop

Thursday, May 13th, 2010

Things we brought away from May 2010′s Lake Communicators eMarketing Workshop

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New E-Newsletter Design

Friday, April 30th, 2010

Newly designed newsletter for the Lake County Visitors Bureau.

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Marketing your business with custom email signatures

Friday, February 5th, 2010

Email signature files are a useful marketing tool for your business. However, there are several issues professionals need to know.

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Beyond Your Web Site

Saturday, October 17th, 2009

Some people have the idea that once a Web site is up, all they have to do is wait for the orders to roll in or the word-of-mouth to catch on. And then the Web site just sits there. And sits there.

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E-mail Campaigns

Saturday, October 17th, 2009

Want to increase readership of your e-mails? Using the same tactics as you would use for direct mail will help increase readership of your e-mail copy, according to an article by Pat Friesen in Target Marketing magazine’s July ’08 issue.

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Direct Marketing

Saturday, October 17th, 2009

According to a poll conducted by Target Marketing magazine, more direct marketers plan to increase spending for online methods. E-mail leads the pack of most-used media with 52 percent of marketers expecting to increase their spending. Next is direct mail (41 percent expect to spend more), search engine marketing otherwise known as paid search (40 percent), search engine optimization (37 percent) and direct response space advertising (24 percent).

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Is Your E-Mail Marketing Being Delivered?

Saturday, October 17th, 2009

E-mail marketing may seem like the simplest, most cost-effective way to promote your products or services, but is it? Or is direct mail better?

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Timing Your E-mails

Saturday, October 17th, 2009

You may be opening this e-mail on a Friday or even on a Sunday. If so, it’s by design.

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