Archive for the ‘Blogging’ Category

How to Create a WordPress Post

Friday, May 21st, 2010

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Wordpress for Newbies: How to Enter a New Blog via the Wordpress Administration Screen

Monday, April 12th, 2010
WordPress
Image by 4_EveR_YounG via Flickr
How to Enter a New Blog via the Wordpress Administration Screen
This is a very brief overview of the blog post process/screen:
1. Go to your blog’s website address.
2. Click the “Login” menu item under the “Meta” menu, right hand side of screen. This will bring you to a login screen.
3. Enter you user name and password. This will bring you to the Wordpress dashboard.
4. Click on the “Posts” menu on the left hand side of the screen. A popdown menu will appear. Click on “Add New.”
5. The “Post” screen is roughly laid out as follows:
a. There’s a long text entry field at the very top where you can enter a subject. The subject should be an appealing description of the content within, and you should keep in mind that you should enter key phrases that people might look for when googling for content such as your blog.
b. The next area is a text area where you can enter your blog. (I suggest that you type out the blog in Windows Notepad and save it locally on your computer, then copy the text from Notepad into the blog.)
c. The next area is for an excerpt. Create a one or two sentence synopsis of your blog here, something that gives people more of an idea of the content of the blog.
d. Moving to the right hand side of the screen, the top area is the publish area. When you are ready to publish the blog, click the “Publish” button. You can also preview the blog in this area.
e. Post Tags. Enter 2-5 subjects to which this particular blog entry relates. Post tags should be phrases 1-2 words long.
f. Categories. The categories you enter here will appear on the home page of the blog. You should try to limit your categories to general or important topics for the blog, because all the categories you define will show up on the blog screen.
How to Enter Pictures
1. In the Add New or Edit Post screen, above the blog entry area, there’s a row of tool bar icons for formatting the blog. Above that, there are four icons to the right of the text “Upload/Insert.” The left-most icon looks like a square within a square; clicking on this icon allows you to select images from your computer.
2. Once you select an image and upload it, you can enter a caption (if necessary), edit the image alignment (recommended) among other things.
3. We recommend that when you create images for the blog, try to limit the width of the image to something less than 270 pixels wide. It would be good to settle on a standard width for the photos on the blog so that the entries have some consistency in presentation. Photoshop is a good tool you could use to prepare photos for websites and blogs.

This is a very brief overview of the blog post process/screen:

1. Go to your blog’s website address.

2. Click the “Login” menu item under the “Meta” menu, right hand side of screen. This will bring you to a login screen.

3. Enter your user name and password. This will bring you to the Wordpress dashboard.

4. Click on the “Posts” menu on the left hand side of the screen. A popdown menu will appear. Click on “Add New.”

5. The “Post” screen is roughly laid out as follows:

a. There’s a long text entry field at the very top where you can enter a subject. The subject should be an appealing description of the content within, and you should keep in mind that you should enter key phrases that people might look for when googling for content such as your blog.

b. The next area is a text area where you can enter your blog. (I suggest that you type out the blog in Windows Notepad and save it locally on your computer, then copy the text from Notepad into the blog.)

c. The next area is for an excerpt. Create a one or two sentence synopsis of your blog here, something that gives people more of an idea of the content of the blog.

d. Moving to the right hand side of the screen, the top area is the publish area. When you are ready to publish the blog, click the “Publish” button. You can also preview the blog in this area.

e. Post Tags. Enter 2-5 subjects to which this particular blog entry relates. Post tags should be phrases 1-2 words long.

f. Categories. The categories you enter here will appear on the home page of the blog. You should try to limit your categories to general or important topics for the blog, because all the categories you define will show up on the blog screen.

How to Enter Pictures

1. In the Add New or Edit Post screen, above the blog entry area, there’s a row of tool bar icons for formatting the blog. Above that, there are four icons to the right of the text “Upload/Insert.” The left-most icon looks like a square within a square; clicking on this icon allows you to select images from your computer.

2. Once you select an image and upload it, you can enter a caption (if necessary), edit the image alignment (recommended) among other things.

3. We recommend that when you create images for the blog, try to limit the width of the image to something less than 270 pixels wide. It would be good to settle on a standard width for the photos on the blog so that the entries have some consistency in presentation. Photoshop is a good tool you could use to prepare photos for websites and blogs.

Why should businesses blog?

Blogging improves your business’s credibility online, and adding more content online gives your business a larger digital footprint.

Lakenetwork.net can help your business get started blogging online. In addition to standard web development, we work with businesses and organizations to help improve their social media presence. Call us at (440) 975-9580 for more information or contact us online here.

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Drive Your Web Site: Blogging, Technorati & Social Media

Sunday, February 21st, 2010
First Day at Ranked Hard, SEO Comic
Image by ByronShell via Flickr

OK, so you’ve got a new web site. How are you going to get people to come to the site?

Search engine optimization (SEO) used to be the main method of web site promotion. But Web 2.0 has arrived, and now you’ve got a number of tools to use from the driver’s seat of your web site.

Here are some ideas for consideration:

1. Have a blog? Claim your blog on Technorati and get feedback on the popularity of your blog.

“Getting Started with Technorati”

2. Generate compelling blog content that relates to your web site business. Find an educational mission and write about it.

3. Use Facebook. Create a business fan page and post engaging, relevant content on your page. We post information that corresponds to our educational mission (helping people promote their web sites) on our fan page.

Keep your audience in mind–don’t post spam; post information that can really be of use, and interact sincerely with people who are in your networking group.

Social media resources

4. Post your blog entries on social media such as Facebook and Twitter.

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Spring Cleaning

Saturday, October 17th, 2009

Spring has sprung and it’s time for spring cleaning. While you’re cleaning closets, dusting shelves and clearing out the garage, it’s a good idea to think about giving your Web site a good spring cleaning as well.

Consider this when sprucing up your Web site for the season:

Make sure the style and design fits your company’s personality. Visitors should be able to recognize your Web site immediately by use of the same branding you use offline.

Organization and ease of navigation are key. If customers can’t find what they are looking for where they expect to find it, they’ll look elsewhere.

Be sure your site works well on all Web browsers. You should test this every time you change design and content.

Other things to check while spring cleaning your site include security/privacy, ease of online checkout, and contact info. Be sure to include all methods of communication such as e-mail, phone and an FAQ section. Make it easy to find out who is your company spokesperson along with their contact info.

Periodically check your search engine position report to see which keywords are working and which aren’t. Finally, monitor social media to see how your company and site are being talked about in blogs and forums.

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