Home Blog About Web Services Portfolio Resources Lake County Portal Contact
 
 
 
 


Archive for February, 2010

Drive Your Web Site: Blogging, Technorati & Social Media

Sunday, February 21st, 2010
First Day at Ranked Hard, SEO Comic
Image by ByronShell via Flickr

OK, so you’ve got a new web site. How are you going to get people to come to the site?

Search engine optimization (SEO) used to be the main method of web site promotion. But Web 2.0 has arrived, and now you’ve got a number of tools to use from the driver’s seat of your web site.

Here are some ideas for consideration:

1. Have a blog? Claim your blog on Technorati and get feedback on the popularity of your blog.

“Getting Started with Technorati”

2. Generate compelling blog content that relates to your web site business. Find an educational mission and write about it.

3. Use Facebook. Create a business fan page and post engaging, relevant content on your page. We post information that corresponds to our educational mission (helping people promote their web sites) on our fan page.

Keep your audience in mind–don’t post spam; post information that can really be of use, and interact sincerely with people who are in your networking group.

Social media resources

4. Post your blog entries on social media such as Facebook and Twitter.

Related articles
Reblog this post [with Zemanta]

  • Share/Bookmark

Tags: , , , , , ,
Posted in Blogging, CMS, Managing Your Website, Online Advertising, Promoting Your Website, Social Media, Website Content | No Comments »

 

Marketing your business with custom email signatures

Friday, February 5th, 2010
Black Hat SEO, SEO Comic
Image by ByronShell via Flickr

Adding a nicely formatted signature to the bottom of your emails with some type of promotional message is fairly simple in email client programs such as Microsoft Outlook.

You can also add your company’s logo or additional images. But professionals should be aware that although it is possible to add logos and images, there are several issues:

1. Images might not appear in your clients’ email reading programs, so it’s possible that the signatures won’t appear as nicely as you expect them to if you use images.

2. Images can appear as attached files, even if you fully qualify the URLs, specifying that the image source lies on your web server or image server. Many users avoid opening emails that look like they have attachments.

> How to add a signature to your email

Lakenetwork can design a professional email signature and/or email marketing newsletter campaign for your business or organization. Contact us at (440) 975-9580 for more information.

Reblog this post [with Zemanta]

  • Share/Bookmark

Posted in E-mail Marketing Strategies, Promoting Your Website | No Comments »

 

Business Use of Facebook: Prerequisite Knowledge

Monday, February 1st, 2010
LONDON, ENGLAND - MARCH 25: In this photo ill...
Image by Getty Images via Daylife

Businesses need to be aware of several issues when setting up Facebook accounts and business fan pages:

An individual can only have one personal Facebook account. Using multiple accounts violates Facebook’s terms of use, and may result in having one or more of the Facebook accounts shut down.

Currently, users who want to isolate their business persona from their personal persona are out of luck. Even thought it’s possible to create a business account, business account owners are not supposed to have a separate personal account.

There’s a bit of a way around this: set up a business fan page. An individual Facebook user can set up multiple fan pages, one or more of which can relate to business concerns. Messages from a fan page appear to come from the page rather than the page administrator.

Businesses need to be choosy in setting up business pages. The key administrator for a business page cannot be reassigned. Until Facebook fixes this, the original administrator is permanent. It is possible to assign additional administrators, but the original administrator still retains control. For this reason I recommend that for now, have the business owner initiate the business page setup with Facebook. The owner can assign an additional administrator to the page if that is desired.

Related articles
Reblog this post [with Zemanta]

  • Share/Bookmark

Posted in Social Media | No Comments »

 

 
 
Lakenetwork.net
P.O. Box 1122
Willoughby, Ohio 44096
(440) 975-9580
 


Designed & Hosted by Lakenetwork.net, LLC. Copyright © 2010. All rights reserved. Blog powered by Wordpress.
Serving Northeast Ohio, Cleveland, Lake, Ashtabula, Geauga, Cuyahoga Counties & beyond.