Do you have your web site access information? We have many times dealt with companies that don’t have their access information – who their server is, their designer, their domain name registration company, passwords, etc…
While you’re cleaning closets, dusting shelves and clearing out the garage, it’s a good idea to think about giving your Web site a good spring cleaning as well.
During the holiday buying season, most buyers are doing their shopping with their fingers, and not in the Yellow Pages. Shopping online has become widespread.
The important thing to do is to create your Web site so that your keywords are worked into the copy. Keywords are, simply, the words that people put into their search engines to find information.
According to a poll conducted by Target Marketing magazine, more direct marketers plan to increase spending for online methods. E-mail leads the pack of most-used media with 52 percent of marketers expecting to increase their spending. Next is direct mail (41 percent expect to spend more), search engine marketing otherwise known as paid search (40 percent), search engine optimization (37 percent) and direct response space advertising (24 percent).
You may have toyed with the idea of accepting advertising on your Web site as a means to generate extra income. But advertisements are attention-grabbers by nature. Traditional Web advertising methods using banner ads, pop-up ads and paid ad listings can disrupt your carefully crafted design. Who wants Flash animation or looping text to divert attention from your own message?
Search engine optimization is a moving target. Just when you think you’ve pinned down the magic method to bring traffic to your Web site, the rules change, the market shifts or a strong new competitor moves in.
